Street Views: 76 and 77
Addresses: 60 Charing Cross and 124 Pall Mall

elevation 60 ChX      elevation 124 PM

Farewell to Snuff, An Elegy
Box, thou art clos’d – and Snuff is but a name!
It is decreed – my nose shall feast no more!
To me no more shall come – whence erst it came –
The precious pulvil from Hibernia’s shore!
Virginia, barren be thy teeming soil –
Or may the swallowing earth-quake gulf thy fields!
Fribourg, and Pontet! cease your trading toil, –
Or bankruptcy be all the fruit it yields!

The stanzas above are the first two of twelve of James Beresford’s ‘Elegy’ which was published in 1807 in The Miseries of Human Life (online here).

As we saw in a previous post, the firm of Fribourg & Treyer added a small sentence to one of their advertisements, “To prevent mistakes, they find themselves under the necessity of giving this public notice, that they have no concern whatever with any other shop in London”. They seemed to be referring to their competitors at 134 (later 124) Pall Mall, Fribourg & Pontet. The feeling was apparently mutual as Fribourg & Pontet (Tallis calls him Puntet, but that is a mistake) added a sentence to their trade card, “no connection with any other shop”.

Trade card (Source: British Museum)

Trade card (Source: British Museum)

Frederick William Fairholt in his Tobacco: its history and associations: including an account of the plant and its manufacture; with its modes of use in all ages and countries of 1859 says that a bill of 1768 is headed “John Saullé and Pontet, successors to the late James Fribourg”, but the British Museum has one of 1774 headed “Fribourg & Saulle” with “& Pontet” added in handwriting, which seems to suggest a later take-over. Please note that the signature is for one C. Pontet, which is Claude Pontet. James Fribourg is mentioned in the Westminster ratebooks for St. James Piccadilly in the 1740s, but in the 1760s, the rates were paid by John Saulle.

1774 bill (Source: British Museum)

1774 bill (Source: British Museum)

Claude Pontet had married Anne Hill at St. George’s, Hanover Square and their son Franciscus Josephus Maria was born on 24 February 1768 and baptised a week later at the Roman Catholic Church in Lincolns Inn Fields (Sardinian Chapel). Claude died in December 1800, and the business in Pall Mall was continued by his son Francis. We will call him Francis sr. from now on as his son Francis Claude also entered the snuff business. Francis sr. died in 1842, 74 years old. It is said that he had married the daughter of James Fribourg, but I have found no evidence for that. In his will, drawn up in 1824, he names his wife Mary as his executor. He had married Mary Toussaint in 1791 at St. James’s, Piccadilly.(1) Another suggestion is that it was Claude who married Fribourg’s daughter, but here we run into a similar problem; the only marriage I found for Claude is the 1757 one with Ann Hill.

portraits of Francis and Mary c. 1805 (with thanks to Lisa Mitchell, see comments section)

The Fribourg that preceded Treyer was Peter Fribourg, but the one whose name was linked to Pontet’s was James Fribourg. Whether Peter and James Fribourg were related remains unclear, although it does seem likely as Fribourg was not a very common name in London. According to John Arlott they were father and son, but he gives nor references or sources, so I have no idea whether that is true.(2) Arlott has James Fribourg working from the Haymarket before he moved to Pall Mall in ±1738, while Peter Fribourg took over the shop at 34 Haymarket. Arlott also says that James Fribourg moved to Pall Mall with his daughter and her French immigrant husband Pontet, but that cannot be Claude or Francis as they had either not been born yet or were not old enough. Was there an earlier generation of Pontets who married into the Fribourg family, but then why would Fribourg have a partnership with Saulle while the Pontet name was only added in the 1770s after Fribourg’s death? More questions than answers here I am afraid.

Portrait Francis sr. (Source: Lisa Mitchell)

Over the years, the address for Fribourg and Pontet changed a number of times, and Francis junior had a different address altogether, so below an attempt to make sense of the various moves. The dates are just those that I could find in various resources and for the 1818 and 1819 entries, I do not know whether Francis sr. or jr. is meant. The list makes no pretence at completeness.

1740s Fribourg Pall Mall
1760s Fribourg & Saulle Pall Mall
1773-1783 Fribourg, Saulle & Pontet Pall Mall
1791-1799 Claude Pontet (Fribourg & Pontet) 3 Pall Mall
1797 Francis Pontet (Fribourg & Pontet) 3 Vigo Lane
1799-1803 Francis Pontet (Fribourg & Pontet) 24 Cockspur Street (see here)
1806-1814 Francis Pontet (Fribourg & Pontet) 134 Pall Mall
1818 Francis Pontet 5 Cockspur Street
1819 Francis Pontet 30 Haymarket
1821-1842 Francis Pontet (Fribourg & Pontet) 124 Pall Mall
1843-1877 Edward Pontet (Fribourg & Pontet) 124 Pall Mall
1822-1826 Francis Pontet jr 59 Charing Cross
1827-1851 Francis Pontet jr 60 Charing Cross
The British Museum date this trade card to 1810, but it must be earlier as Pontet can already be found at 134 Pall Mall in 1806

The British Museum date this trade card to 1810, but it must be earlier as Pontet can already be found at 134 Pall Mall in 1806

It is always hard to know who the customers were of a particular shop, other than in the rare cases where the administration of a business is still extant, and even then, you will not find the customer who just came in off the street for a single purchase and paid in cash. But sometimes individual customers make their appearance, such as the Honourable Charles Howard to whom the 1774 bill shown above was addressed, and George F.M. Porter, MP for Shoreham, whose letters were read when Pontet’s portrait turned up (see here). Abbé Count Jenico de Preston, a member of an Irish aristocratic family, who was involved in erecting a Catholic chapel at Abergavenny, was also a customer. On 9 April 1798, he wrote a letter to James Peter Coghlan, a Catholic printer and bookseller at Grosvenor Square, in which he says, “I would be much obliged to you if you were so good to get for me from Fribourg Pontet No. 3 in Pall Mall, twelve pounds of his fine plain rappee snuff such as you sent me once last year, and as I used to get from him when I lived the year before last at No. 6 in Bulstrode Street, which I paid him at 5 shils per pound”.(3)

Snuff pot (Source: Etsy.com)

Snuff pot (Source: Etsy.com)

After the death of Francis senior, the Pall Mall shop was run by Edward Pontet, Francis’s brother, still under the name of Fribourg & Pontet. Edward died in February 1878 and in June of that year, his “collection of engravings, drawings, paintings, and a few books, miniatures, snuff-boxes, &c.” was auctioned by Sotheby, Wilkinson and Hodge.(4)

Portrait Francis jr. (Source: Lisa Mitchell)

Francis junior married Charlotte Hale in 1834 and the couple had five girls and three boys, none of whom seems to have gone into the snuff business. Francis jr died in 1863 and on his probate entry(5), no mention is made of the shop at 60 Charing Cross and if we look back at the 1861 census, Francis is given as “retired tobacconist” at 32 Cambridge Terrace. The eldest son of Francis and Charlotte, Frank Fribourg, went into the Merchant Navy.(6) According to the census records, the next son, Claude Hale, became a clerk at the Post Office Savings Bank, and the youngest son, Horace William George, is described as an unemployed purser in the 1871 census and his probate record tells us that he died in 1878 in Calcutta.(7) The 1856 Post Office Directory names one Richard James Sherriff, snuff maker and importer, as the occupant of 60 Charing Cross, but I am afraid that he died on 29 December 1859.(8) What happened to the shop after that is slightly unclear, but at some point the Sun Fire Office had their office at that address.(9)

Engraved plate for Fribourg & Pontet (Source: Pipemuseum.nl)

Engraved plate for Fribourg & Pontet (Source: Pipemuseum.nl)

(1) They were married by licence from the Archbishop of Canterbury on 8 September 1791. Witnesses: James Toussaint and Claude Pontet. Many thanks to Kathryn (@kaffgregory) for sending me the information.
(2) John Arlott, The Snuff Shop (1974).
(3) The Correspondence of James Peter Coghlan (1731-1800), ed. F. Blom et al. (2007), p. 336.
(4) The Standard, 1 June 1878.
(5) England & Wales, National Probate Calendar (Index of Wills and Administrations), 1863.
(6) Master’s Certificates, National Maritime Museum, Greenwich, number 23.170 (1860, 2nd mate).
(7) England & Wales, National Probate Calendar (Index of Wills and Administrations), 1880.
(8) England & Wales, National Probate Calendar (Index of Wills and Administrations), 1860.
(9) Advertisement in T.G. Austin, The Straw Plaitting and Straw Hat and Bonnet Trade (1871).

You may also like to read the post on Fribourg & Treyer, tobacconists, or Georgian Gentleman’s blog post on snuff here.


<– 58 Charing Cross 61 Charing Cross –>
<– 13 Cockspur Street 123 Pall Mall –>